A logo is a crucial element of a brand’s identity, as it serves as a visual representation of the brand’s values and mission. A well-designed logo can capture the essence of a brand and help establish a lasting connection with the audience. There are several types of logos, each with its own unique style and design. The most common types of logos include monogram logos, which feature interlaced initials of the brand name. Lettermark logos, consisting of a single letter. Wordmark logos, which use the brand name in a unique font. Symbol logos, using a graphic that visually represents the brand name or function and combination logos, which combine text and graphics.
Each logo type has its own strengths and weaknesses and can be tailored to suit a brand’s specific needs. Take a look below to learn more about trendy types of logos for nonstop visibility.
1- Monogram Logos
Monogram logos differ slightly from lettermark logos, as they feature interlaced initials of the brand name rather than side-by-side or top-to-bottom placement. This design style evokes a sense of luxury and exclusivity, akin to the embroidered family names on linens or etched silverware. Exceptions exist, such as in the case of some sports teams and brands. It’s best to use this logo for brand names with no more than three words to ensure legibility and ease of understanding. This logo style can help minimize visual branding variables, making it a practical choice. With Custom Logo Design Service, you too can inspire everyone.
2- Letterform Logos
Letterform logos consist of a single letter and are an ideal choice for brands that prioritize simplicity. However, for such logos to be memorable, they need a distinctive personality and form. Brands require logo variations for use across multiple platforms and touchpoints. A wordmark incorporating a letterform variant covers all possible scenarios a logo may face, from business cards to favicons and app icons. App icons on mobile screens vie for attention, and if the visual used does not align with the brand or is not easily recognizable, users may struggle to locate the app. In this context, they serve as a great option for app icons.
3- Symbol Or Pictorial Logos
Symbol logos, also known as pictorial logos, comprise graphics that visually depict the brand name or its function. These graphics can be icons, illustrations, or shape compositions that are immediately recognizable as something specific. For instance, Twitter has a bird symbol, Shell has a shell, and Dropbox has an open box. While finding an icon that represents your brand name or story may be relatively easy, the challenge lies in adding that extra bit of personality that makes it unique. This is how the Twitter logo becomes the Twitter bird, the Playboy logo becomes the Playboy bunny, and the Apple logo becomes the Apple apple. They are the easiest types of logos to create, requiring only uniqueness and relevance to be effective.
4- Abstract Logos
Abstract logos are a variant of symbol logos that diverge from the traditional approach of visually representing a brand name or story. They are not based on recognizable shapes or illustrations but instead use abstract forms to convey a unique identity. In some instances, they may start as a symbol before evolving into an abstract visual, while in others, they may be conceived as abstractions from the outset. To create an abstract logo, a deep understanding of the brand’s purpose and story is essential.
