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Facebook Certified media buying professional exam test engine & 410-101 exam prep material & Facebook Certified media buying professional practice questions
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Facebook Certified media buying professional Sample Questions (Q96-Q101):
NEW QUESTION # 96
You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you’ve spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don’t go over your $10,000 budget?
Choose only ONE best answer.
- A. Configure your campaign limit to $10,000
- B. Set up a lifetime budget for your campaigns to $10,000
- C. Set up your account spending limit to $10,000
- D. Set up your billing threshold to $10,000
An account spending limit is an overall limit on the amount of money your Facebook ad account can spend across all the ad campaigns you’re running. Setting an account spending limit can be a helpful way to control your costs and make sure you don’t spend more on ads than you want to.
NEW QUESTION # 97
What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.
- A. People Insights
- B. Advertising Insights
- C. Video Insights
- D. Instagram Insights
- E. Vertical Insights
Takes a look at understanding consumer behavior across generations, locations, devices, and time.Examples of past studies include a look at spring/summer fashion trends on Instagram, shifts in food culture on Facebook, and how people move between mobile and TV.
Examines the role of measurement in campaigns, and its influence and value in developing effective marketing.Examples of past studies include how to craft effective stories in your campaigns, how to define your most important metrics, and how streaming services have affected traditional advertising..
Analyzes consumer behavior in specific industries, including automotive, consumer packaged goods, entertainment and media, financial services, gaming, retail, technology and connectivity, and travel.Examples of past studies include the growth of auto buyers who prefer mobile shopping experiences, global mobile gaming trends, and examinations of the planning habits of international visitors to China.
NEW QUESTION # 98
You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.
- A. Tag influencers in the video.
- B. Add thumbnail image with less than 20% text
- C. Change video so that it does not require sound in the beginning
- D. Reduce video length to 1 minute.
- E. Take off subtitles
NEW QUESTION # 99
You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.
- A. You are not able to set up franchise locations on Facebook.
- B. Open one Fan Page with multiple locations.
- C. Open a Global Fan Page.
- D. Open a new Fan Page for each location.
With Facebook Locations, you can connect and manage all of your franchise locations on Facebook.
This structure is often referred to as the parent-child relationship, where your main brand page is the parent, and individual locations are the children.
There are several advantages to this approach:
* Brand consistency and control.
* Increased visibility for individual locations.
* Location finder.
* Easier management of multiple pages.
NEW QUESTION # 100
A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.
- A. Create a new campaign with video view as the campaign objective.
- B. You should unpublish the post and re-publish it as an ad.
- C. You should make sure the campaign has not ended.
When you select the “boost post” option, you are optimizing campaigns for interactions (like, share, and comment). In this case, you want people to actually see the campaign.
When you change the campaign objective to view views, you will be optimizing the ad for CPV video or
10-seconds video views.
NEW QUESTION # 101
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