There are a lot of tales surrounding the viability of BigCommerce when it comes to optimizing for organic searches.
Despite the suspicions, there are more than 50,000 active BigCommerce stores, so the platform must be doing something right.
We wanted to set the record straight, so we went right to the source and asked one of the SEO experts at 1DigitalⓇ Agency – one of the industry’s best BigCommerce SEO services providers – what was up and down. Here’s what they told us.
1. Is BigCommerce SEO Friendly?
BigCommerce is not SEO unfriendly, and to be fair, it’s a lot more friendly than many other platforms that don’t do any of the lifting for you. BigCommerce automatically generates a sitemap, has security and site speed and uptime built-in, and has a structure that allows many page-level factors to be easily optimized.
2. What sorts of page-level factors can the average eCommerce entrepreneur tackle to keep a site optimized?
Speaking of page-level factors, yes there are many things that you can optimize on a BigCommerce website to get in front of more eyes. Title tags, metadata, page content, URL structures, and more are all easy to edit. Start with these.
3. What’s the difference between a long-tail and short-tail keyword?
A short tail keyword is something like “BigCommerce,” whereas a long tail keyword is something like “BigCommerce SEO services for the tobacco industry.” Short tail keywords are very nonspecific and identifying search intent is difficult. The opposite is true for long-tail keywords.
It is also often the case that generating organic impressions for short-tail keywords is harder than for long-tail keywords because the volume and competitive density are higher for most short-tail keywords.
4. Can a BigCommerce website realistically rank for any keyword?
No, actually, it’s not realistic for a new website with little domain authority to rank well for short-tail keywords that are already experiencing a lot of competition.
Perhaps in time, but in the short term, it’s neither practical nor realistic to target only short tail keywords simply because a lot of people are searching for them and there is so much competition for those search terms. BigCommerce SEO services providers must be craftier than that. Only keyword research can unveil the best opportunities.
5. What is the role of content in SEO?
Content is a massive ranking signal in SEO, and realistically, probably the most important one. It indicates to search engines that a website is an authority, generates impressions and earns clicks, and engages with customers – the triple play.
6. What happens if a BigCommerce website gets a bunch of toxic backlinks?
The same thing that happens when any website gets spammed with toxic backlinks – penalties. Websites suffer from bad link attacks.
7. Can a BigCommerce SEO services provider build high-quality backlinks?
Yes, and that is the reason that many eCommerce merchants intentionally work with them to better their online stores. Many BigCommerce SEO services providers maintain extensive relationships with third-party networks expressly for the purpose of disseminating content and distributing high-quality backlinks to their customers.
8. Can you offer any advice for choosing a BigCommerce SEO services partner?
Yes, the best advice I can offer is to read the reviews and choose a partner that is BigCommerce Elite Certified.
Go with a partner that has garnered several high reviews and read them thoroughly. Make sure the partner is Elite Certified (BigCommerce awards these recognitions based on proficiency and experience with their platform) and then call them and see if they can handle your project.
Ready to Work with the Key Contenders Offering BigCommerce SEO Services?
Do you have your own questions about BigCommerce SEO services and what they can do for your eCommerce business?
Get in touch with 1DigitalⓇ Agency online at 1DigitalAgency.com or by phone at 888-982-8269. They were ready enough to help us publish the answers to these questions and they can help you too!
