The number of working women across the globe has risen significantly over the past few years. While before, women were considered fit for only child rearing and household activities, years of rebellion and social movements has led to change in the societal structure. The situation has improved a lot in developing countries as well, such as India. Today, women are actively participating in every field across the globe and are not just confined to their houses. While the change is positive in every aspect, juggling work and bringing up a child are by no means an easy job. This is why women are increasingly seeking any help they can to manage their lives properly.
This has led to a rapid expansion of the diaper market across the globe. Now with the increasing utilization of these products, manufacturers are further trying to develop advanced and more durable items, such as eco-friendly biodegradable diapers. It has been observed that in the first years of their life, babies use about 2,500–3,000 disposable diapers, which is creating a huge strain on the environment. Moreover, traditional diapers are not biodegradable, owing to which, the preference for eco-friendly diapers has been increasing rapidly across the globe.
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Other than this, the rising geriatric population and growing awareness regarding hygiene are also driving the demand for diapers across the globe. The prevalence of incontinence diseases among the geriatric population is rising rapidly. For example, these diseases are currently affecting over 13 million people in the U.S. These diseases are much more common in elder women than in men. Attributed to this, the adoption of diapers by the geriatric population is growing as well. The acceptance regarding such products is rising in developing countries such as South Korea, India, Thailand, and China.
The global diaper market is predicted to reach a value of $90.8 billion by 2030, growing from $50.5 billion in 2019, advancing at a 5.7% CAGR during the forecast period (2020–2030). In terms of distribution channel, the market is categorized into supermarkets/hypermarkets, pharmacies, online, and convenience store, among which, the supermarkets/hypermarkets category is projected to progress at the fastest pace during the forecast period. This is particularly ascribed to the surging popularity of supermarkets among consumers across the globe. These outlets provide consumers with an extensive variety of diapers under a single roof. Supermarkets and hypermarkets further offer discounted prices, which is why people prefer to buy products from these stores.