You must be aware of the fact that every color has its qualities and characteristics, especially when used in a logo design. Understanding every color, its psychology, and its influence on the audience is essential. Knowing about color psychology and the intelligent utilization of colors is one of the qualities that should be possessed by not only logo design services in California but also every logo designer around the world. This article will discuss one unique and rarely used color: Orange.
To understand the psychology of the orange color, you need to know the few qualities of this color. Orange is a secondary color made by combining two primary colors: yellow and red. While the artist uses their brush to blend colors, logo designers use different graphic design programs and software such as Adobe Illustrator to make the right blend and orange color.
Orange is a color that looks way different on paper and on screen. This happens because monitors produce light, and the paper absorbs light. This characteristic makes it a challenging task for logo designers. They need to make sure that the shade of orange; they choose matches on logo design on the letterhead and other print mediums.
Cultural Influence of Orange Color
Many countries and cultures have different preferences. For instance, in China and Japan, orange signifies happiness and courage. In Eqypt, it represents a painful emotion and is also associated with mourning. Whereas in Columbia, it conveys sexuality and fertility. In India, it symbolizes something sacred. On the other hand, in Buddhism, the color signifies peace, love, and humility. One shade has countless meanings and represents different emotions across the world.
These cultural preferences play an essential role when designing a logo. We cannot ignore this aspect as every person follows some beliefs and is a part of some culture. While hiring a logo designer, make sure that your designer researches your target audience and their culture. It would be a wrong step if you introduce your business is based in Egypt and you choose orange as a logo color, as it represents mourning in their culture.
Influence of Color Shades and Tints
The shade and tint you choose of orange influence the logo’s look and impact on your audience. There are different tints and shades of orange that you can use. Your logo designer will adjust these shades and hues by reducing or increasing red, yellow, black, and white colors. A dark brown orange has its own look and gives a depressing and dull feeling, whereas a pastel orange looks refreshing and happy.
The Art of Pairing Colors
Sometimes, a single color cannot create magic; therefore, many logo designs use a combination of different colors. People will respond well if the right color combinations are used in your logo. The goal over here is to use eye-pleasing colors and convey the right message about your brand. Even if you use only orange in your logo, the surroundings will affect how the audience perceives this color.
The Impact of Industry on Color Choice
The choice of colors and color palettes vary from industry to industry. Not every color is suitable or works well on brands from different sectors. For instance, pink might not go well if used in the real estate industry or gents’ shoes. Similarly, orange colors or shades of orange cannot be used in logo designs from various sectors. Orange color, however, is a popular choice in the food and beverage industry, e-commerce business, digital companies, courier services, and vehicle industries. Again the point to be considered is how the color and its shades are utilized and how it presents your brand along with the font, shapes, graphics, and images on your logo.
Therefore it is necessary to know about your target audience and how they perceive the orange color and have an in-depth understanding of your industry, competitors, market situations, and trends, and understand the psychology of colors and smartly combine it with other elements of a logo design.
If you’re hiring a logo design agency, make sure they have remarkable expertise and creative skills to utilize all the elements along with the colors and create a logo that outshines the industry and creates a lasting impression on your audience. If your business is California based, you can contact Tailored Logo Designs for exceptional logo design services which is budget-friendly and customized according to your needs.