The global digitally printed wallpaper market size in 2020 is estimated at USD 2.9 billion and is projected to reach USD 7.5 billion by 2025, at a CAGR of 21.1% from 2020 to 2025. The major drivers for the market include an increase in urbanization and rising construction activities. However, competition from paint & coating manufacturers restrains the market growth. Moreover, the increasing growth in commercial and marketing sectors is expected to propel the market for digitally printed wallpaper. Furthermore, the outbreak of the COVID-19 pandemic is anticipated to hamper the consumption of digitally printed wallpaper, which affects the market growth.
Browse 137 market data Tables and 35 Figures spread through 161 Pages and in-depth TOC on “Digitally Printed Wallpaper Market by Printing Technology (Inkjet, Electrophotography), Substrate (Nonwoven, Vinyl, Paper), End-Use Sector (Non-Residential, Residential, Automotive & Transportation) and Region – Forecast to 2025”
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Major companies such as . A.S. Création Tapeten AG (Germany), Muraspec Group (UK), Tapetenfabrik Gebr. Rasch GmbH & Co. KG (Germany), MX Display (UK), 4Walls (US) Flavor Paper (US), The Printed Wallpaper Company (UK), Hollywood Monster (UK), and Great Wall Custom Coverings (US) and among others. These players have been focusing on developmental strategies, such as investment and new product launches which have helped them expand their businesses in untapped and potential markets.
A.S. Création Tapeten AG is one of the leading wallpaper manufacturers in Europe. Besides the production of wallpaper, the company also produces high-quality decorative fabrics through its wholly-owned subsidiary, Indes Fuggerhaus Textil GmbH. Création Tapeten AG’s marketing strategy is focused mainly on the end consumer and international marketability for the development of their products. For instance, at the January 2019, Heimtextil trade fair in Frankfurt, the company introduced their “Metropolitan Stories” wallpaper collection. This international collection transfers the way of life of European cities to wallpaper. The international focus of the collection led to an increase in revenue spread across many countries.
Muraspec Decorative Solutions is a global manufacturer of residential and commercial wallcoverings, accessories, and decorative panels. Its extensive range of residential and commercial wallcoverings and other interior decoration products contributes to its strong product portfolio. Through its wide product portfolio, it caters to applications in hospitality, healthcare, office, retail, education, and marine. The company is adopting new product development as a growth strategy to strengthen its product portfolio and attract more customers. It launched various new wallcovering collections in 2019, such as Tweed, Sorrento, Novaro, Herringbone, Accord, and Cantari.
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Nonwoven to be the fastest-growing segment in the digitally printed wallpaper market
The nonwoven segment is projected to be the fastest-growing segment during the forecast period. This growth can be attributed to its wide range of benefits such as tear-resistance, washability, and less installation & removal time. Moreover, these wallpapers do not shrink when dry, are lightweight and flexible. The above properties enable them for use in high traffic areas such as kitchen, bathrooms, and hallways. Nonwoven-based wallpaper is also able to hide imperfections and cracks in the wall. Owing to the increase in the demand for eco-friendly and breathable wallpapers, this segment is expected to grow at the highest CAGR during the forecast period.
Non-residential is the major end-use sector in the global digitally printed wallpaper market
Digitally printed wallpapers are also used in hospitals, reception areas, restaurants, schools, churches, training rooms, bedrooms, conference centers, shopping centers, and tradeshows. The demand for wallpapers in a commercial application is increasing as wallpaper manufacturers are coming up with wallpapers with new designs and patterns for non-residential buildings that are easier to install and remove, durable, environmentally-friendly, and have an attractive finish. Owing to the increasing commercialization the demand for wallpaper is increasing.
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