The market will be growing at the rate of 7% owing to fast fashion trends, increasing cases of hair loss & demand for organic hair care products, says a report by Ken Research
Global Hair Serum Market Ecosystem
The Global Hair Serum Market is highly fragmented in nature, with the presence of many international players as well as local players. Some of the major players in the industry, L’Oreal, Proctor & Gamble, Unilever are amongst others.
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1. “Hair loss being a growth factor?”: With rising cases of hairloss problems, companies are now realizing the huge potential it holds for the hair care market.
The rising application of hair serum in hair loss treatment and hair damage repairing is driving the market as consumers are becoming conscious about hair health and prefer advanced hair care products such as serums. Further, modern consumers are increasingly preferring organic products featuring herbal or natural ingredients like argan oil, onion, tea tree, Aloe Vera, and green tea, among others. As a result, the market is witnessing high penetration of herbal hair serum brands across key geographical markets that facilitate retail sales expansion in the worldwide market. For instance, in September 2022, Herbal Farm, a Singapore-based nutraceutical brand announced the business expansion into the personal care segment with the launch of a new hair care range featuring serum, shampoo, and conditioners.
2. “Fast Fashion providing a boost:” With an increasing trend towards hair coloring & frequent hairstyle changes, hair serums have become a need rather than a want.
Hair serums are widely used in hair styling to rejuvenate hair texture after hair coloring. With the rising popularity of hair coloring among millennial consumers, the demand for hair styling serum has been increasing across emerging economies along with developed countries. In hair styling, the serum is primarily used to enhance the hair curls and straightness while hair straightening or smoothing treatment. In addition, hair styling serums tend to reduce fizziness, improve detangling and impart shiny texture which is often lost due to bleaching and hair coloring.
Market Taxomony:-
Global Hair Serum Market Segmentation
By Type of Product
- Hair treatment Serum
- Hair Styling Serum
By Gender
- Men
- Women
By Nature
- Organic
- Conventional
By Distribution Channel
- Online
- Offline
By Geography
- Asia Pacific
- Middle East
- North America
- Australia
- South America
- Europe
Key Target Audience:
- Females
- Millennials
- Younger Generation
- Individuals with Sensitive Skin
Time Period Captured in the Report:
- Historical Period:2017- 2022
- Base Year: 2022
- Forecast Period: 2022-2027
Companies Covered:
- L’Oreal Paris
- Revlon
- Elizabeth Arden
- Unilever Plc.
- Proctor & Gamble
- Pattern
- John Paul Mitchell Systems
- Henkel
- Veolia
