Two employees have become three teams of more than 20 people, language communication has become difficult to have English, Russian, Korean and other multilingual professional customer service, a single product has become a steel tape, tape measure, screwdriver and other nearly 30 categories of hundreds of commodities, as a middleman to build 2500 square meters workshop, produce their own brand.. In 2015, Li Qianzhi’s export volume exceeded 10 million yuan, of which e-commerce accounted for more than 90%, and its products were exported to the United States, Brazil, Italy and other countries. As a leading enterprise, Yang Jianbo’s Shangqiu Jianbo Measuring Tools Company is also a “big e-commerce family”. The online transaction volume of the Company in 2014 was RMB 28 million, including RMB 11.6 million for cross-border transactions; the online transaction volume in 2015 was RMB 32 million, including RMB 14 million for cross-border transactions. Yang Jianbo told reporters that the multi-channel sales promotion model of “wholesale + direct sales + agency sales” not only saves costs, but also improves revenue. The power of “e-commerce” marketing is accelerating. Busy online shopping, lay the foundation offline. Cheng Huijian, Standing Committee of Yucheng County Committee and Deputy County Governor, said that we should pay close attention to the construction of cross-border e-commerce industrial parks and e-commerce incubator parks, and launch a cross-border trade and modern logistics base in eastern Henan Province with “online trading as the main part, entity operation as the supplement, and coexistence of supporting services”, so as to enhance the “China Steel Tape City” and build a “world hardware city”. In April, Henan Shangqiu Bonded Logistics Center (Type B), located in Yucheng County, passed the acceptance of the General Administration of Customs and will be closed for operation in the near future. Li Qianzhi said happily that it used to be laborious to deliver goods to coastal provinces and cities for export, but now it is convenient to have a bonded area. The wish of “export at home” has finally come true. From OEM Domestic Sales to OEM Export Sales “Jianbo, not only a famous Chinese brand, but also a foreign brand, has been registered in South America for more than ten years, including Brazil, Panama, Chile, Argentina and other countries.” Mention oneself brand of steel tape, Yang Jianbo is very proud: “Without brand, be accepted hard.”. ” From processing workshops in villages and towns to small vendors in Yiwu, from medium-sized enterprises with OEM production to large enterprises with registered brands overseas and specializing in foreign trade. Over the past 20 years, Yang Jianbo has taken a road of branding. In 2000, Yang Jianbo contracted a booth in Yiwu and started customized production of steel tape labels. Different customers have different preferences. If you do what you like, the sales volume will be bigger. But like many export enterprises, Yang Jianbo has encountered a new problem: the profit of OEM is very low, and well-known enterprises will not look for him at all. I’m determined to create my own brand. Since 2005, he has registered the “Jianbo” trademark in South America and other countries. At the beginning, the product popularity was low and the shipment volume was small. But he insisted on high-quality production and gradually won the trust of customers. In 2016, 10 million Jianbo measuring tools were sold, with a total sales of 120 million yuan, of which 50% were self-owned brand products. Today, Jianbo Measuring Tools Company covers an area of 45 mu, with 22000 square meters of factory buildings and 268 employees. Its products are exported to dozens of countries and regions such as Europe, America and Southeast Asia, and it has become a leading enterprise in the industry with total assets of 120 million yuan. Looking ahead, the display wall of the workshop is filled with all kinds of steel tapes, red and yellow, round and square. Yang Jianbo enthusiastically showed the reporter: “This laser steel tape can accurately measure the distance by pressing the button to irradiate the laser; this is an electric red wine bottle opener, a portable car tire inflator..” The most important thing is that this is our own brand. Like Jianbo Company, many measuring tool enterprises in “China Steel Tape City” have registered their own trademarks abroad. Jianbo, Haibo, Crocodile, Ocean, Hualian, Yadong.. This “overseas corps” of Chinese steel tape and hardware measuring tools has created a shining “Chinese business card”. ” Holding a group to go overseas, the brand effect is more significant. Zhang Yadong has a deeper understanding of the brand. Yadong Company used to export its own products separately, but now it exports with other measuring tools enterprises. It used to export steel tapes, but now it exports household tools, professional tools, electric tools and other series of products. The overseas market share of Yadong Company is gradually expanding. Zhang Yadong said that the promotion of group exports is the regional brand, which has more benefits. Like a professional market, high visibility, more customers, do not buy his buy yours, all brands will benefit. From product brand to regional brand, how to form the word-of-mouth effect of “speaking of steel tape, everyone knows Yucheng” in China? How to play the “national character” sign of “China Steel Tape City” overseas? Highlight the “Yucheng Brand” and constantly expand its influence. China Yucheng International Hardware Tools and Measuring Tools Expo will be held to help enterprises develop domestic and foreign markets; Yucheng Tools and Measuring Tools Global Promotion Plan will be launched, and international professional marketing agencies will be invited to plan and promote; enterprises will be organized to participate in global exhibitions, and Yucheng Special Zone will be set up; Shangyu Tools and Measuring Tool Industry Group will be established to make Yucheng brand bigger and stronger.. Bai Chao, the county magistrate,personalised tailor tape, said that he would polish the brand of “China Steel Tape City” and move towards “World Hardware City”. Make the “hardware” cake bigger, create advanced production and living hardware tools and equipment, so that Yucheng “hardware” can better decorate the colorful world. Return to Sohu to see more Responsible Editor:. tape-measure.com
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