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MarTech Interview with Tom Hennessey, Chief Marketing Officer at iBASE-t

martech cubeBusinessSeptember 22, 2023

How would you define the role of technology in modern marketing strategies, especially within the manufacturing industry?The buyers within the manufacturing industries that we serve primarily source their information online. In fact, I’ve seen research that says close to three …

When to Use Personalization vs. A/B Testing

martech cubeBusinessAugust 25, 2023

Personalization is talked about a lot. There is an expectation from users to deliver a tailored, hyper-relevant experience that fulfills their needs quickly. That may seem like a good brand aspiration, however, teams shouldn’t operate under the assumption that the more personalized an …

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When to Use Personalization vs. A/B Testing

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Articles Hood - Bloggers Unite India Articles.

MarTech Interview with Tom Hennessey, Chief Marketing Officer at iBASE-t

When to Use Personalization vs. A/B Testing

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Recent Posts

Unraveling the Multiverse: A Deep Dive into “Rick and Morty”

What Is Qatar Airways Cancellation Policy?

Essential FITNESS CENTER Smartphone Apps

From Ordinary to Extraordinary: 10 Epic Nights with a Mandestripper

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