Corporate espionage can conjure up visions of daring raids and corporate betrayal, but the reality is that most security breaches happen because someone just wasn’t paying attention. Setting up trade counters and staffing them is a great way to get positive press and new customers, but it can also pose a security risk.
St. Louis trade show displays require proper security measures
Will you be in the St. Louis area in the future hosting trade show exhibits? St. Louis marketers can tell you from experience that if you don’t pay attention to security vulnerabilities, your stock market results could be negatively affected. Most corporate and industry event security breaches are unintentional, real mistakes that seem minor at the time, but can lead competitors to gain valuable information about your business.
Secure, professionally designed displays for St. Louis Trade Show Signs protect all proprietary information about your business, but they should also protect the identity and personal or business information of all visitors to your booth. Keep in mind that not all scholarship results are about how many new leads you’ve added to your email list or how many people accept the free promotional gift you’re offering. It is also about the appearance that your exhibition screens project. St. Louis marketers will tell you that security vulnerabilities are often a concern for trade show attendees, who do not want to share their personal or even business information with trade show booths unless they are sure that they will not go where they should. t.
Safety and Privacy Tips for Exhibits in St. Louis
Good security and a professional presentation are two elements of trade shows that put business owners at the top of their list of what impresses them most at a big show. Before your employees show up at the next trade show to shake hands, meet potential new customers, and raise awareness about your company, talk to them about common privacy issues. If you visit your own booth before going over the rules with your employees, you’ll be amazed at how compromised your own company’s security and the information visitors release during your presentation can be.
Almost everyone these days has some sort of sign-in sheet on their trade show booth to store names, addresses, and maybe email addresses and phone numbers as well. While this gives you valuable sales material to work with, it can also be great information for your competitors if they have access to it. Never leave your registration forms lying around unattended. It only takes a minute to steal a leaf or even take a photo with a mobile phone camera. You don’t want to give others great prospects!
In fact, your best approach would be to always have your log checked or kept by an employee. Not only does this reduce the problem of someone stealing a signup form, but it also gives you valuable personal time with each person who wants to join your mailing list.
Cell phones are security risks
It’s easy to assume that when you’re working on exhibits customers and visitors to St. Louis will give you the courtesy to ignore your calls, but it’s too easy for someone from another exhibit to overhear what are you talking about. said. Do not discuss company information such as sales policies, production schedules, or your plans for the next major project launch while you are at your booth. Trading results can completely collapse if a competitor overhears confidential information. Don’t give them that advantage – if you need to talk to someone at headquarters, be sure to leave the exhibition area and find some privacy where you can talk freely.
Tongues too well-hung sink ships
It’s an old-fashioned warning, but one your pit crew should take freely.