The holiday season is approaching, which means it’s time to sit down with your marketing team and create a successful holiday marketing strategy.
Seasonal marketing initiatives that are particularly appealing focus around the concept of charity. This is a time to show your clients how much you value their company by providing incentives to encourage them to do their holiday shopping in your store or online.
Here’s a step-by-step approach to making sure you’re on track for creating festive and effective seasonal marketing efforts that will put your firm up for a prosperous year:
Identifying your target market
Holiday ads are always excellent lead magnets, capturing the attention of new customers and converting them into potential brand subscribers.
Determine who your target audience is by looking at which social media networks they like, what time of day they engage the most, what device they use, and so on. The more familiar you become with your target audience’s behaviour, the more successful you will be at developing and promoting holiday content that will appeal to them.
Make a landing page for the holidays.
A special landing page created exclusively for your seasonal marketing campaign can be added to your website. To appeal to your audience’s already heightened excitement for the holidays, make it festive and energetic. Gather the most appealing keywords to create an attention-grabbing headline by honing your search engine optimization (SEO) skills. Fill the page with information that explains how your offer will benefit your audience. Most crucial, incorporate a form to capture information from your consumers when they convert to receive the offer.
Promotion of the holiday campaign
It’s time to get started. You’ve created an enticing Christmas marketing campaign, complete with a festive landing page brimming with content and an alluring holiday offer. It’s now time to market it to your intended audience. It’s a smart idea to use all of your marketing platforms right now. Let’s look at a few promotion ideas:
Blogs: Always include a call-to-action (CTA) that sends your readers to your new holiday marketing landing page, whether your blogs are brief and to-the-point or you go the beat-writing route and construct a series. You may even repurpose some of your previous material for your Christmas promotion and include your CTA in those posts.
Email: This is a hard situation. You don’t want to get lost in the already flooded inboxes that are common this time of year, as you fight for your clients’ attention with other businesses.
If you choose to send an email, make sure the subject line is interesting. Include a CTA in the body of your email that directs readers back to your holiday landing page to make your holiday offer stand out.
Social media: Share links to your blogs on your social media channels to link back to your landing page. You may schedule your posts to go up at different times and many times during the season if you use a social media scheduling tool like Hootsuite or Buffer. This ensures that your posts are always visible in your clients’ feeds. You can also write a post that is appropriate for each platform.
For example, Twitter only permits 280 characters per post, so make sure you leave enough place in your message for the link to your landing page. You may also use these applications to set up Facebook, Pinterest, Instagram, and Snapchat.
Take the time to design an infographic that mimics the style of your holiday landing page and includes a link to your offer in your brand’s bio on more visual sites like Instagram or Pinterest. You can also make a movie that captures the spirit of the holidays, such as a gift being unwrapped or snowflakes falling, and then refer visitors to the link.
If your business has more than 10,000 Instagram followers, the app will let you make an Instagram story with a link. Simply urge your readers to swipe up while reading the article, and you’ve created yet another path to your landing page.
The link to the same infographic you created can also be shared on Pinterest. Simply make it a pinnable board so that it can be shared.
Metrics for holiday campaigns
You can track your campaign’s activity and engagement as long as it’s running to evaluate how it’s doing in comparison to the goals you established before it went live.
This is also an excellent opportunity to understand what works and what does not. Which of the assets outperformed the others? Will you make any changes for next year’s campaign?
This is an amazing time of year, regardless of what occurs. Everyone is in a good mood, and working with holiday themes in any capacity makes running a business much more enjoyable. Here’s to a prosperous holiday season and a prosperous New Year!
Instead of focusing on mundane activities, this is the time of year to focus on satisfying your clients. Keap can automate a variety of company operations, allowing you to spend more time focusing on having a great holiday shopping season.